With sustainability climbing the corporate agenda, so too does the risk of “greenwashing”—where companies overstate, misrepresent, or outright fabricate their environmental credentials.
The stakes are high: regulatory penalties, reputational damage, and loss of stakeholder trust. But forward-thinking businesses have an opportunity. By shifting from greenwashing to green proofing, they can substantiate their environmental claims with integrity and data, gaining a competitive edge in a crowded ESG landscape.
