With sustainability climbing the corporate agenda, so too does the risk of “greenwashing”—where companies overstate, misrepresent, or outright fabricate their environmental credentials. The stakes are high: regulatory penalties, reputational damage, and loss of stakeholder trust. But forward-thinking businesses have an opportunity. By shifting from greenwashing to green proofing, they can substantiate their environmental claims with integrity and data, gaining a competitive edge in a crowded ESG landscape.

As the European Union debates the controversial “Omnibus” legislative package, a concerning shift is taking shape. The proposed amendments to the Corporate Sustainability Reporting Directive (CSRD) and Corporate Sustainability Due Diligence Directive (CSDDD) could weaken corporate environmental and social obligations, scale back reporting requirements, and delay critical transparency milestones for thousands of companies across the EU.